The Cross-border eCommerce Opportunity in China - Full Version
The Frost & Sullivan report reviews how cross-border online shopping in China is evolving, and the attitudes of brands and retailers selling online into China. We analyse the alternative cross-border sales models available to brands and retailers, and indicate how the use of a marketplace may not always be the best solution for international companies in engaging with Chinese online buyers.
We undertook research with a sample of 1,000 individuals in China who regularly shop online cross-border (the Consumer Survey), as well as interviewing 100 international brand owners and retailers in Australia, New Zealand, the US, Canada, and the European Union (the Retailer Survey) to understand their strategies, expectations and experiences of online sales into China.
Respondents were drawn from a range of categories, including mum and baby, beauty, cosmetics and personal care, health and wellness, food and grocery, and fashion. The Appendix provides further details of the study samples.
This report is conducted by Frost & Sullivan, commissioned by Azoya Consulting.
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