Cross-border E-commerce Going Offline
China's cross-border e-commerce platforms are experimenting with offline retail stores as they look to expand their business and attract new customers. This report by Azoya Consulting documents their development over the last three years, providing case studies on how the major players are progressing into offline retail. Profiled companies include Netease Kaola, Tmall Global, Little Red Book, Japanese e-commerce platform Inagora, and Rainbow, a large department store chain based in Shenzhen.
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