China E-commerce Insider Vol 2 (Public Version)

China E-commerce Insider Vol 2 (Public Version)

Azoya Consulting

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Download the latest magazine published Azoya Consulting, about China's cross-border e-commerce market.


In 2017, we published our first China E-commerce Insider issue, with public readers responding enthusiastically. The China market, while seemingly large and lucrative to many retailers, is in fact full of challenges. Over the past year, we have been examining the market very closely, guiding our retail partners and industry partners on the right path to take.

While many feel that the increasingly crowded market is becoming saturated, we believe that this is just the beginning of a new era in international trade. The market is full of surprises: Kaola surpassed Alibaba's Tmall Global in market share to become the largest B2C cross-border e-commerce platform in China. The beauty and mom & baby categories showed strong growth potential, the fashion industry is benefiting from China’s consumption upgrade trends, and WeChat's launch of mini-programs and mini-stores has facilitated the development of social commerce.

For international retailers, now may be the best time to enter China, as government policies regarding e-commerce are being finalized, and consumers are increasingly adopting e-commerce to purchase products from retailers from around the world. There are more and more channels for retailers to effectively engage consumers, and there are more solutions to drive down the costs of market entry. .

Over the past year, Azoya has continued to bring more quality retailers to China, some of which have grown sales in the market beyond their expectations. Our Singles Day and Black Friday campaigns for 2017 exceeded our expectations, further consolidating our leading position in the competitive China market.

We hope that you will find this issue of China E-commerce Insider useful, and that you continue to use our resources in the planning and execution of your China expansion strategy.