The opportunity you can't miss
China is now the world's largest online shopping market, driven by rising levels of personal wealth and high Internet connectivity. We believe Chinese consumers are on track to spend over US$1 trillion online in 2018.
For international retailers who want to capitalize on China's booming retail market, e-commerce has now become a primary strategic focus.
Insight into cross-border e-commerce consumers
Frost & Sullivan undertook consumer research with a sample of 1,000 individuals in China who regularly shop online cross-border to learn about their shopping pattern, behavior, preferences for e-commerce platforms, and influencers.
Learn how retailers are tackling the market
We surveyed 100 international retailers with annual sales over 50 million USD and learned about their current strategies as well as the challenges they face.